There is often a disconnect between the beautiful marketing collateral that a company creates and the demand gen tools used, like landing pages and email templates. I identified this as an issue at both ShapeUp and Virgin Pulse, and worked to redesign and implement new, branded, mobile-friendly designs. I am Hubspot Design Certified and consider both the content creator and the viewer when I create templates.
At ShapeUp, each of our clients get their own, branded landing page to access our wellness platform. I designed and created this template that is easy to update and customize. Below are some examples of the versatility of the design. Please note that all client logos have been removed for confidentiality, except for the fictional ACtiveME Acme company we created to showcase our branding capabilities.
